Web Watch: Simply Successful
Sheltering Arms plays to its audience by cutting home page clutter.
Bravo to Sheltering Arms for including a site map in the main navigation bar, and its address, phone number, e-mail address and a privacy policy on every page. These are great ways to help visitors find what they need and understand what will happen to their information should they opt to contact the organization. Building in a keyword search field would help visitors find what they’re looking for even more easily.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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