Web Watch: Simply Successful
Including a downloadable video clip of a client’s story and newsletter on the home page reassures visitors that Sheltering Arms is a credible, competent organization.
Some room for improvement
As for improvements, I’d like to see more real content on the home page. Right now, it provides a list of links to other areas (for instance, Home Health Care), but since many visitors never go deeper than the home page, this is a good place to draw them in with recent news, the mission statement, an opportunity to sign up for the newsletter, etc.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
