Web Watch: Simply Successful
Sheltering Arms plays to its audience by cutting home page clutter.
And while the simple, no-nonsense style of this Web site suits Sheltering Arms’ mission and target audience, integrating bright, cheery, large photographs with the bright, cheery color palette could add more of a human touch. Adding a column for announcements or ads for its services, and making tabs and type on the main navigation larger so it’s more obvious where to begin are other simple ideas that Sheltering Arms can implement to enhance its site.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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