Planned-Giving Donors Need Love Too
Show them you care by creating a heritage society with special events, communications.
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How to get started
Consider a charter membership period as a way to encourage donors who already included your organization in their estate plans to reveal their gift intentions, draw attention to your new program, add a bit of urgency by publishing a deadline and give special recognition to those who are committed, “early” investors.
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Alison O'carroll
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