Planned-Giving Donors Need Love Too
Show them you care by creating a heritage society with special events, communications.
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Publish an announcement of your new program in your newsletter, send a mailing to all or a targeted portion of your constituency, and consider a special event to which you invite not only those who already have informed you of their deferred gifts, but also prospects. Indicate when you plan to make the first public announcement of the charter membership.
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Alison O'carroll
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