Show them you care by creating a heritage society with special events, communications.

By Alison O'carroll

Once established, look for ways to grant public recognition to members of your society — articles for your organization’s newsletter, annual report and Web site; announcements at public events or ceremonies; donor lists in print or physically presented on a donor wall.

Include society members in organization events. Often this takes the form of an annual gathering, such as a luncheon. The main purpose is to recognize and thank donors and allow them an opportunity to meet like-minded supporters. Indicate the importance of their gifts by having the trustees/directors and executive staff attend.