Sidebar: Frequently Asked Questions About Lists

Q: Why are there duplications on the same list?
A: Not everyone uses the same merge/purge logic, and there can be human error. This is quite common and is part of the standard allowable deductions that a list owner will allow.

Q: Should I use the DMA pander file?
A: Absolutely! It is good industry practice to run this at every mailing. This list contains individuals who do not wish to receive direct-mail solicitations of any kind.