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SAN FRANCISCO, April 9, 2009 — Sierra Club, America's oldest, largest and most influential grassroots environmental organization, announced it has joined Al Gore, the Alliance for Climate Protection and Surfrider in supporting Dot Eco LLC’s application to create a new “.eco” top level domain.
Website and email addresses ending in .eco will enable individuals to express their support for environmental causes, companies to promote their environmental initiatives and environmental organizations to maintain their websites in a namespace that is more relevant to their core missions. By charter and mission, a majority of the profits of the .eco initiative will be distributed to support environmental causes.
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