Simple, Classy Branding

But my favorite element is the 3.75-inch-by-7.5-inch buckslip, brown with a light blue stripe across the top. The front of the buckslip reiterates the “Coming soon!” highlights from the letter.

It’s a simple mailing with simple, but classy, branding that works perfectly for this campaign, whose main call to action is that WLIW is budget-strapped and needs support to continue the programs it offers.