Simple, Classy Branding

Here’s a good example of a simple mailing with strong branding. There’s no gloss or glitz or flashy graphics, just basic color branding.

The WLIW21 logo in brown and light blue appears on each element, and this color scheme is used to highlight pull-out messages throughout the mailing.

For example, on the face of the No. 10 outer next to a teaser announcing “New fall programs inside!” is an image of a brown, clip-art leaf. And in the top right corner on the first page of the two-page letter is a simple illustration of a flower, colored light blue, and below it, “Coming soon!” highlights outlined in light blue, as well.

But my favorite element is the 3.75-inch-by-7.5-inch buckslip, brown with a light blue stripe across the top. The front of the buckslip reiterates the “Coming soon!” highlights from the letter.

It’s a simple mailing with simple, but classy, branding that works perfectly for this campaign, whose main call to action is that WLIW is budget-strapped and needs support to continue the programs it offers.

THIS MAILING is available in digital form at the special price of $24.95. To order it, click on the package to be directed to our order form that contains other special offers on Archive mailings.