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I admit it — I'm a direct-mail addict. I have no intention of joining a 12-step program to find a "cure," since I experience no guilt when my heartbeat quickens as the familiar white, red and blue truck pulls up to my mailbox. My happiest days are when the mail carrier can barely stuff all the mail in my mailbox.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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