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In recent weeks, I have received stationery, note cards, address labels (of course), oversized envelopes … and a plain, white envelope.
This envelope came from a local hospital with whom my husband had a two-night stand earlier in the year. It was metered with nonprofit postage, and the return address was the hospital name and "Office of Philanthropy." Since we had never donated to it, what could shout "donor acquisition" more loudly?
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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