When 'Simple' Sizzles

But, just in case it was a refund for overpaying for aspirin or whatever, I bypassed the recycling bin and gave it to my husband. He opened it, read it — and told me I had to read it, too. For, even to his non-fundraiser's eyes, it was clear the letter copy was a winner. It began:

"Imagine that you are strolling through (name of town) on a pleasant evening. Suddenly a car comes out of nowhere. The rest is a blur.