When 'Simple' Sizzles
It didn't ask me to imagine that I'd gone days without food while walking in search of water. It didn't make me feel guilty that I wasn't doing more to help end (fill in the blank).
Don't get me wrong — I love colorful envelopes (the better to get opened, my dear). In fact, I would test the hospital letter in a few other envelopes if anyone asked for my opinion.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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