When 'Simple' Sizzles

But "simple" got this potential donor inside the envelope and then grabbed me with letter copy that was irresistibly about "me." Two other letters received in recent days from local charities apparently forgot that the letter was about me (the potential donor), not the organizations that sent them. One opened the letter by saying, "The XYZ Foundation is kicking off its 2011 Annual Fund Drive in your area, and we are hoping you can offer your help today."