When 'Simple' Sizzles
The second came from a public TV station: "At XXXX, we're proud to rise to the challenge of providing you with the outstanding programs you expect." Sorry, but neither of those opening lines made me feel very involved in the problem the charity was addressing. In fact, sounds like they had it all under control …
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
