When 'Simple' Sizzles

Let's face it — fundraising is personal. What I like, you may not. But this time, the plain envelope containing fantastic letter copy grabbed my emotions more than the thick envelope overflowing with premiums and an underwhelming letter.

Sometimes the sizzle is in the simple.

Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc., a consulting firm focusing on helping small to midsized nonprofits. You can follow Pamela on Twitter @pjbarden.