The Paradox of Asking
A simple exercise could help fundraisers get over their fear of making the ask.
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Larry Raff
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The paradox here is obvious. As development professionals, we try to leverage pre-existing relationships between others to set the stage for an optimal gift ask and close. Typically, the stronger the relationship, the tighter the connection is between the "asker" and the prospect, the greater the chance for a successful outcome. And yet, volunteers are very hesitant to have these conversations with their friends and colleagues.
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Larry Raff
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