Boo! Don’t Scare Away Your Donors
Simple steps ensure your fundraising has more treats than tricks.
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Sandy Rees
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How to avoid this ghoulish mistake: Be clear about what you expect organizational leaders to do and how you want them to participate. Don't say to them, "You need to help with fundraising." They don't know what that means. Be specific. Ask them to do something particular, and explain how it helps you raise money.
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