Boo! Don’t Scare Away Your Donors
Simple steps ensure your fundraising has more treats than tricks.
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Sandy Rees
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How to avoid this chilling mistake: You must actually ask your donors for money from time to time, whether through a direct-mail piece, an e-mail, an event or a personal ask. Make the ask as tangible as possible. For example, "Your gift of $25 will provide 100 meals," or "With your gift of $100 or more you will receive a one-year membership …" Use holidays or seasons as a time to make an ask like, "Make your year-end gift now," or "Help us by making a back-to-school gift of $25."
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