Simple Strategies for Picking Lists

Chances are if you call the average list broker and describe your product or service and the market you are trying to reach, Goldberg says, the broker will push some buttons and the computer will spit out 100 or more data cards. This means you -- not the list broker -- will have to do all the work.

More of Goldberg’s tips and insights can be found in “2,239 Tested Secrets for Direct Marketing Success,” by Denny Hatch and Don Jackson. For more information and to order, visit http://www.dennyhatch.com/secrets/secrets.html.