Simply ‘Inspiring’

It’s a fun use of simple images and colors that’s continued inside to the mailing’s 8.5-inch-by-11-inch letter and 3.25-inch-by-8.75-inch reply device. Throughout the letter program names such as JCC Maccabi Games, JCC Maccabi ArtsFest and JWB Jewish Chaplains Council are colored purple, green and blue to stand out from the rest of the black text. And the organization’s mission, mentioned on the outer envelope and reiterated in the letter — “inspire Jewish journeys” — is colored red.