Six Key Attributes of Sticky Messages
Most nonprofits want "vision" to be what motivates people to give to their causes, but every pragmatic fundraiser knows that a crisis is a better motivator, he said.
2. They’re unexpected
People tune out of messages because they think, "I know this story. I'm going to hear about 'this' now." Because of that, Ross stressed fundraisers make their messages unexpected.
- People:
- Bernard Ross
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