Six Key Attributes of Sticky Messages
Creating mystery is key, he said, using the example of The Prince's Trust, an organization founded in the '70s by Prince Charles to improve the lives of disadvantaged young people in the U.K. A few years after the organization's founding, when Prince Charles met with senior business people to ask for money, he showed statistics on the organization's success rate its first and second years.
- People:
- Bernard Ross
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