Six Key Attributes of Sticky Messages

He asked the business leaders for a 25 percent increase in their giving for year threes, saying if they could all commit to that, the organization would be able to achieve a lower success rate. The business leaders looked around confused about what the prince had said, and then he explained that he wanted the organization to work with more challenging children and really live up to its mission. Because the organization would be tackling children with greater issues, its success rate wouldn't be as high as it had been, but it would be helping the neediest children.