Six Key Attributes of Sticky Messages
Ross advised organizations do what he called the "New York, New York test." Most everyone knows the tune of "New York, New York," can sing along to the words, and might even start swaying and doing leg kicks as they sing it. Yet most of these same people don't know their credit card numbers or passport IDs by heart. Does your organization’s messaging stand out from other organizations in this way?
- People:
- Bernard Ross
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
