Six Steps of Capital Campaign Solicitation
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2. Stating the case for support. When they’ve finished speaking, transition the conversation to discussion of the organization, what it has accomplished and its capital campaign goals. Refer to pre-prepared written materials such as a fact sheet. You should use your own words to talk about aspects of the capital campaign that excite and inspire you. When you speak from the heart about how the campaign will help those in the community that the organization serves, your sincerity will shine through to prospects.
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Abny Santicola
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