Six Steps to Optimizing Your Web Site for Search Engines

When someone searches a search engine on a word related to your cause, the search engine lists the sites it feels are most important and likely to be the best on a topic. Search engine optimization is all about polishing your Web site so that it appears high in search engine results.

In the Idealware webinar "Optimizing Your Web site for Search Engines" in June, presenter Laura Quinn, director of Idealware, discussed the basics of search engine optimization, tips for creating a site search engines can find and ensuring a search-friendly site architecture.