Six Steps to Optimizing Your Web Site for Search Engines

Prioritize:

• keywords that get higher traffic
• more specific keywords, which will be easier for you to "own" on search engines
• keywords that will help people find pages that are high priority for you.

4. Place keywords in prime locations.
Incorporate keywords into the text of your pages. Remember, images don't count when it comes to search engines. Prioritize headers on your pages that are larger and more prominently colored, as search engines look to text in header tags before they look to prominently featured text. Sheer quantity also helps, Quinn said, but don't forget to communicate and inspire visitors to action.