Six Steps to Optimizing Your Web Site for Search Engines

Quinn also recommended avoiding multiple URLs for the same page.

She also suggested using standard H1 and H2 header tags, if possible, as they get higher priority than custom styles. Go with

Voices

rather than

. And try not to have huge amounts of HTML (for navigation, for example) before visitors even get to the page text, as keywords that appear early in the HTML are prioritized.