Six Tips for Identifying and Evaluating Capital-campaign Prospects

* To set rational financial goals. The feasibility study determines an organization’s fundraising potential, helps it make a rational financial goal, and determines the number and size of the gifts needed to reach that goal.

* To identify potential volunteer leaders with powerful peer relationships.

* The prepare the internal and external resources needed to reach the goal — providing adequate staffing and preparing for public relations/communications needs, for example.