Small Nonprofit Uses Social Media, Crowdsourcing to Best 70 Organizations in Online Fundraising Contest
Student-advocacy group leverages new technologies to motivate greatest number of donors and claim more than $20,000 in contributions and prizes.
WASHINGTON, August 13, 2009 — Critical Exposure, a small D.C.-based nonprofit organization that empowers low-income students through photography and advocacy training, used an array of social media channels -- including Twitter, Facebook and crowdsourcing -- to mobilize hundreds of supporters and prevail over larger, more-established organizations in the recent GlobalGiving U.S. Open Challenge.
- Places:
- Washington
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