Small Nonprofit Uses Social Media, Crowdsourcing to Best 70 Organizations in Online Fundraising Contest
Student-advocacy group leverages new technologies to motivate greatest number of donors and claim more than $20,000 in contributions and prizes.
The contest pitted more than 70 charitable organizations against one another for $9,000 in cash bonuses and permanent spots on GlobalGiving.com, an online marketplace for international philanthropy. By strategically leveraging social networking and micro-blogging, Critical Exposure's staff of four was able to generate the most individual donations and win two bonuses totaling $5,000.
- Places:
- Washington
Related Content
Comments
