Small Nonprofit Uses Social Media, Crowdsourcing to Best 70 Organizations in Online Fundraising Contest
Student-advocacy group leverages new technologies to motivate greatest number of donors and claim more than $20,000 in contributions and prizes.
"The GlobalGiving Challenge was a great opportunity for us to engage people through social media," said Critical Exposure Co-Director Adam Levner. "Our supporters became personally invested in the competition through regular updates through Facebook, Twitter and email letting them know just how close the race was. The other key to our success was asking people to make just a $10 donation, which made it easier for friends and supporters to reach out to their networks."
- Places:
- Washington
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