Small Nonprofit Uses Social Media, Crowdsourcing to Best 70 Organizations in Online Fundraising Contest
Student-advocacy group leverages new technologies to motivate greatest number of donors and claim more than $20,000 in contributions and prizes.
"The response blew us away," added Levner. "Our supporters became a powerful fundraising force, taking it upon themselves to reach out to their personal networks, who then forwarded our messages to even more people. As a result, we received 300 donations on the last day alone."
"On the final day of the contest, my Facebook page overflowed with status updates from dozens of supporters asking their friends to make a donation," said Critical Exposure Co-Director Heather Rieman. "This contest proved that a small, dedicated group of people comfortable with social media tools can compete with anyone and win."
- Places:
- Washington
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