Little Dogs ... Big Tricks
IV. Pro bono is pro free
Take a look at your budget one day with a fresh pair of eyes. Is there anything you need that you could possibly get for free? You might be surprised. Put together a plan for soliciting pro bono items and services, and make it a part of your greater fundraising strategy. Larger organizations that sometimes take resources for granted lose their creativity. But we smaller guys get to think outside the box. In the past year, I was able to snag great food for small events, design services for e-mail invitations and printing from one of our corporate partners. Our organization was even the beneficiary of free strategic planning consulting services and major technical improvements.
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â
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