Little Dogs ... Big Tricks

Big Tip #1: Three words — data, data, data

Nothing, and I repeat, nothing is more important to your organization than your database. Just about every fundraising decision you make is driven, or at least influenced, by your data file. If you think your organization simply can't afford to invest in fundraising database software, let me state as clearly as possible that you can't afford not to. Otherwise you're shooting blind. You're making decisions based solely on anecdotal information. You're guessing. Worst of all, you're leaving potential income on the table. All of this will eventually catch up to you.