Little Dogs ... Big Tricks
Fundraising with a tiny staff or budget might seem daunting, but smaller nonprofits can be real powerhouses when 
it comes to raising money.
Big Tip #2: Two more data words — file analysis
OK, let's say you have your database software and you're pulling reports. You're running an RFM model (recency, frequency and monetary value) so you have a pretty good idea of who your donors are, and how often and how much they give. But if that's all you know, you could be missing quite a bit of important decision-making intelligence. For instance, how fast are your donors lapsing? Should you start a monthly giving program? Who are the best candidates to ask for planned gifts?
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â
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