Little Dogs ... Big Tricks
Fundraising with a tiny staff or budget might seem daunting, but smaller nonprofits can be real powerhouses when 
it comes to raising money.
You can also take this data-file analysis a step further and for a bit more money have an analyst provide some data modeling. You might discover, for instance, that if you stop mailing a portion of your lower-performing donors, at least for some of your appeals, you will gain significant cost savings that far outweigh any potential loss of revenue. A good data modeler is able to provide such helpful insights and many more.
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â
Related Content
Comments
