Little Dogs ... Big Tricks

Big Tip #3: Don't write your own fundraising appeals

I know, I know, I'm a fundraising copywriter, so what else do you expect me to say? Look, I know English is your mother tongue. Sure, you wrote a lot in college. Heck, you may even be a wonderful writer of prose and poetry. But unless you're a trained direct-response copywriter, this is very sound and very important advice to follow. Writing direct-response copy, for either print or the Web, is unlike any other style of writing.