Little Dogs ... Big Tricks

I. It starts at the top

OK, if you work for a small to midsized organization, the person in charge must be the fundraiser-in-chief. Period. The person at the top must understand fundraising and embrace it fully. He or she must serve as the point of contact for all major funders, and fundraising must be a significant portion of his or her job (50 percent, in my estimation). If this is not you — or your boss — then I'm just going to say it: I have a hard time believing that you are ever going to be bigger or better than you are right now. So make it so.