Little Dogs ... Big Tricks
II. Make it a family affair
At a small organization, every member of the staff should be a fundraiser or know how to raise money. Everyone should understand how to build a budget and where the money comes from to pay for the work. Even consider giving each member of the staff a small portfolio of donors (five to 10) whom he or she can build a relationship with. Imagine a donor getting a timely update from a program staffer or a thank-you call from the person directly benefiting from her generosity. Pretty cool, right? An added benefit is that you are teaching someone else a really useful skill — especially if that person has executive director ambitions one day (really sell this point).
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â
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