GoodDogz.org

FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising?
BJ: Funny you should ask! We are currently in the process of restructuring/redesigning our Web site to truly take advantage of the variety of social-media tools available to nonprofits. The new campaign will include blogs, a MySpace network, flickr groups, etc. We hope that by taking advantage of these free tools, we can widen our support network from primarily regional to a national reach. We believe that social networking is a huge opportunity for nonprofits to expand their reach in a very affordable, effective fashion.