Smart Stuff

Like the PPFA pamphlet, this brochure does a great job of putting the organization’s cause — and responsibility for the cause — in the hands of recipients.

Other elements in the mailing — sent in a white, No. 10 envelope — are an 8.5-inch-by-11-inch, double-sided letter, a 7-inch-by-8.5-inch reply device and a BRE. The ask string on the reply slip has lasered in donation amounts, in this case, $100, $150 and $200, which I find intriguing. These amounts are, most likely, lasered to match a donor’s previous gift amount, a subtle personalization technique that’s really smart.