Sneak Peek at January FS

%0D%0A%20%20From%20Easier%20Said%20Than%20Done%20by%20Jeff%20Brooks<%2Fstrong>%0D%0A%20%20"Your%20brand%20guidelines%20are%20meant%20to%20sharpen%20and%20define%20your%20message%20and%20make%20it%20consistent.%20But%20there’s%20a%20fatal%20flaw%3A%20The%20guidelines%20are%20all%20about%20you,%20not%20about%20your%20donors.%20They’re%20all%20about%20self-focused%20communication,%20and%20that%20will%20hurt%20your%20fundraising."%0D%0A<%2Fp>%0D%0A

%0D%0A%20%20From%20Editor's%20Note%20by%20Margaret%20Battistelli<%2Fstrong>%0D%0A%20%20"It’s%20a%20new%20year%20…%20the%20perfect%20time%20to%20shake%20off%20bad%20habits,%20let%20in%20some%20light,%20and%20embrace%20ideas%20and%20practices%20that%20will%20move%20you%20toward%20your%20goals."%0D%0A<%2Fp>%0D%0A