Snubbed by network TV, the United Church of Christ turns to the Web to get the word out.

By Paul Barbagallo

But the 57-year-old, mainline Protestant denomination of more than a million members decided to fight back — this time on the Web. Partnering with the Washington, D.C.-based Internet strategic consulting firm Issue Dynamics Inc., UCC launched a blog-integrated, online-advocacy campaign on www.accessibleairwaves.org.