Snubbed by network TV, the United Church of Christ turns to the Web to get the word out.

By Paul Barbagallo

UCC and IDI focused primarily on leveraging relationships with other bloggers and encouraging visitor blogs that center on related faith-based issues, namely to foster diversity and inclusion. Advocacy outreach resulted in the support of diverse bloggers such as Chris Walton at Philocrites, John Aravosis at AmericaBlog, Chris Bowers at mydd.com and “Pastor Dan” of the Dailykos.com community.