So Fast Google Can't Ignore You: Donations Optimized for SEO
Here’s a bird’s-eye view of how SOS Children’s Villages Canada put its website back on the SEO map — without adding any new content.
Most new donors don’t go looking for SOS Children’s Villages Canada specifically. A new donor typically finds us after seeing a news media report. For example, after 250 girls were abducted in Nigeria, potential donors searching for more information discovered our work operating schools and helping children in Nigeria. Any issue related to vulnerable children, protection of child rights, gender equality and orphans can drive potential donors to our website. Once donors find us, our content must clearly help them understand the need.
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