So Fast Google Can't Ignore You: Donations Optimized for SEO
Here’s a bird’s-eye view of how SOS Children’s Villages Canada put its website back on the SEO map — without adding any new content.
Why Google didn’t love our content
The search engines should have loved all our granular content, but they weren’t even seeing it. As it turned out, our own proprietary shared hosting platform was the culprit. Here’s why:
1. Slow page load times. Page load times are critical for SEO. But because we were hosted in Europe on a proprietary platform, our page load times were too slow for Google and other search engines. Users didn’t seem to notice, but our search engine rankings told another story.
- Companies:
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