So Fast Google Can't Ignore You: Donations Optimized for SEO
Here’s a bird’s-eye view of how SOS Children’s Villages Canada put its website back on the SEO map — without adding any new content.
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Transitioning from a shared hosting platform
When we made the decision eight years ago to pool resources with 25 other nations to share a joint proprietary platform, it seemed like a good way to save money. But it wasn’t as cost-effective as we thought. Not only were our search engine rankings suffering, but we were investing a significant development budget each year to maintain the proprietary platform, costing us 18,000 CAD a year.
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Daniel Loftus
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